Background
Pixel Mint took on the challenge of devising a result-oriented campaign for Reliance Mutual Fund. The target audience included individuals in India aged 25 and above with an annual income exceeding 5 lakhs.
Approach
Pixel Mint’s strategy was simple and clear: maximize outreach to the working population, particularly those aged 25 to 30. This age group typically represents the segment with the highest Customer Lifetime Value (CLV) for Systematic Investment Plan (SIP) products.
Media
The campaign utilized a two-fold approach, leveraging Direct Mailers and Banners. These channels were strategically chosen to effectively reach and engage the intended audience.
Products
The campaign aimed to promote a range of financial products offered by Reliance Mutual Fund, including SIP, Equity-Linked Savings Schemes (ELSS), and other investment options. Each product catered to different financial goals and risk appetites.
The Results
Pixel Mint’s campaign delivered exceptional results, showcasing its ability to drive success for its clients:
– Total Clicks: 250,000 – The campaign generated a substantial number of clicks, indicating a high level of interest and engagement from the target audience.
– Total Number of Leads: 35,000 – Pixel Mint successfully captured the attention of 35,000 individuals who expressed interest in Reliance Mutual Fund’s offerings. This demonstrated the campaign’s effectiveness in generating leads.
– Conversions: 10-15% – The ultimate measure of success, conversions, was impressive, with a conversion rate ranging from 10% to 15%. This indicated that a significant portion of the engaged audience took meaningful steps towards becoming Reliance Mutual Fund customers.
In summary, Pixel Mint’s strategic approach to campaign planning and execution yielded substantial results for Reliance Mutual Fund. The campaign’s impressive click-through rate, substantial lead generation, and strong conversion rate underscored its effectiveness in engaging and converting the target audience. This case study serves as a testament to Pixel Mint’s capability in delivering successful campaigns that drive tangible outcomes for its clients.
