Background
Ace2Three, a popular online rummy platform, sought to expand its user base by encouraging app downloads and gameplay among a target audience of males aged 25-45 across India.
Approach
Pixel Mint devised a comprehensive approach to achieve this objective:
– Contextual Ads: Utilizing contextual advertising to precisely target individuals interested in card games and competition.
– Native Advertising: Creating native ad campaigns that seamlessly blended with users’ online activities.
– Email and SMS Campaigns: Implementing HTML mailers, text mailers, and SMS campaigns to engage potential users.
Contracting
The campaign’s success was measured based on the Cost per Install metric.
Results
Pixel Mint’s strategic efforts produced remarkable outcomes:
– Over 50K Monthly Installs: The campaign consistently delivered over 50,000 new app installs each month.
– Average Deposit Ratio (DR) of 4.5%: Achieving an average DR of 4.5% highlighted the effectiveness of the campaign in driving app downloads and user engagement.
This case study underscores Pixel Mint’s proficiency in user acquisition, particularly in a competitive online gaming sector. By meticulously targeting their audience and offering incentives, Pixel Mint played a pivotal role in Ace2Three’s successful expansion and increased app installs.
