Impressions
0
m+
Reach
0
m+
Lower CPM
-
0
%
Background
Vaseline, a renowned skincare brand, embarked on a strategic campaign with the goal of raising awareness about its innovative solutions. To captivate audiences, Vaseline aimed to leverage dynamic ads triggered by external factors, particularly weather conditions, to engage users effectively.Approach
Innovative and forward-thinking, Vaseline’s weather campaign employed the following strategies:– Dynamic Ads: Vaseline harnessed dynamic ads that could adapt based on specific external factors. In this case, the weather became the catalyst for change. The campaign featured three formations, eleven backgrounds, and eight distinct messages, ensuring a tailored and engaging user experience.
– Weather-Driven Targeting: The campaign’s dynamic nature relied on real-time weather data to serve the most relevant ads to users, aligning Vaseline’s products with the prevailing weather conditions.
Results
Vaseline’s weather-centric campaign delivered remarkable outcomes:– Impressions: 11 Million+: The campaign garnered an impressive 11 million impressions, signifying the extensive visibility and reach achieved through its innovative approach.
– Reach: 5 Million+: Vaseline effectively engaged with over 5 million users, demonstrating the campaign’s effectiveness in connecting with its target audience.
– CPM Reduction: -36%: The campaign successfully exceeded its goal by reducing the cost per thousand impressions (CPM) by an impressive 36%, surpassing the benchmark set at a target CPM of $0.47.
This case study illustrates Vaseline’s ability to innovate and capture attention by implementing dynamic, weather-triggered ads. Through this inventive approach, Vaseline not only achieved substantial reach and impressions but also significantly lowered its CPM, highlighting the campaign’s effectiveness in promoting brand awareness and engagement.
