Driving Bank Linking Events Post-App Install: Scaling Success with Strategic Publisher Selection and Content Adaptation

Events
0 K+
times Scaled up
0 X

Challenge:

To drive an event of bank linking post app install

Solution:

  • Basis the type of bonuses, cashbacks and
    offerings, top performing publishers were chosen
    for the campaign.
  • The event of bank linking was tracked along with
    installs.
  • Basis performance on driving the event,
    publishers were scaled up

THE RESULTS :

  • Delivered 30k+ events on an
    average every month
  • Scaled up 2X times.
  • Client was shown the
    importance of regular change in
    content and how it helped in
    improving inbox delivery and
    increased applications