Businesses use social media metrics to track the effectiveness of their strategies and determine their overall impact. These metrics are essential for any business aiming for long-term growth.
Tracking social media metrics helps organizations understand the number of people viewing their content and the percentage of profit they make. This insight is vital for maintaining a competitive edge and ensuring an effective social media strategy.
Here are the top 8 social media metrics we believe your business should track to stay ahead of the competition:
Key Social Media Metrics to Monitor
Impressions
Impressions are crucial for brand awareness. They represent the number of times a post appears in a user’s timeline. Impressions can sometimes be higher than reach because the same content may be seen multiple times by different people. While impressions provide valuable insights, it’s essential to consider other metrics as well.
Reach
Reach indicates the number of people who have seen your content, offering a gauge of its popularity and performance. Analyze the percentage of reach from followers versus non-followers. High reach from non-followers suggests your content is being shared and recognized by algorithms. Use reach metrics to measure conversions and assess content effectiveness.
Conversion Rate
Conversion rate is a critical metric that shows the value of your social media content. It tracks how well your content converts viewers into customers, making it essential to monitor for improving sales and engagement.
Engagement Rate
Engagement rate measures how actively your audience interacts with your content, such as through likes, comments, shares, and saves. A high engagement rate indicates strong audience awareness, while a low rate suggests the need for more compelling content. Tracking saves and favorites on platforms like Instagram and TikTok helps refine your marketing strategy.
Audience Growth Rate
This metric measures the number of new followers over time, as a percentage of your total audience. With the rise of platforms like TikTok, which has seen a 105% increase in users, posting engaging content can significantly boost your following.
Video Completion Rate
Video completion rate is an essential metric for platforms like TikTok and Instagram, reflecting how well your videos engage viewers. A high completion rate indicates strong viewer connection and can inform your video content strategy.
Amplification Rate
Amplification rate is the ratio of shares per post to your total followers, indicating how often your content is shared across networks. A higher amplification rate means more followers and greater content reach.
Virality Rate
Similar to amplification rate, virality rate calculates shares as a percentage of impressions. It measures how quickly and widely your content spreads as it’s shared and viewed by new audiences.
Are You Tracking Your Social Media Metrics?
These eight metrics provide a comprehensive overview of your social media performance, helping you refine and improve your strategy.
Need assistance with your social media marketing strategy? Contact Pixel Mint Media to discuss your precise needs.
