Google recently announced a significant change that will affect many small businesses: starting March 1st, 2024, the free websites created through Google Business Profiles will be phased out. Instead, visitors will be redirected to their respective Business Profiles until June 10th, 2024, after which the sites will display a “page not found” error.
This move underscores the importance of strategizing for a new online presence, especially for businesses relying on .business.site domains.
Understanding Google’s Decision
Google’s decision affects websites created using Google Business Profiles, previously known as Google My Business. These simple, single-page sites, identified by the “.business. Site” extension, were widely used by small businesses. With this deadline approaching, it’s crucial for business owners to plan their next steps.
Key Considerations from Google
Google has outlined several important points in their support article:
Domain Changes: Domains ending with .business.site will no longer be associated with Business Profiles, necessitating a prompt update to your profile with a new website address.
Profile Focus: Despite the changes, your Google Business Profile remains essential for showcasing your business, sharing updates, and providing contact details.
Crafting a New Website: Consider platforms like Wix, Squarespace, GoDaddy, Google Sites, Shopify, WordPress, or consulting with a web design agency like Pixelmint Media for a bespoke solution. Ensure to update your Business Profile with the new website link.
Ads Campaign Management: Update ads linked to your Google Business Profile website before March 1st, 2024, to avoid disruptions.
Managing Custom Domains: For those using custom domains, establish redirects to new sites before June 10th, 2024.
Actionable Steps for Small Businesses
Assess Your Setup: Determine if your business relies on a Google Business Profile website and plan accordingly.
Select a New Platform: Explore alternative website builders and create a dynamic website that aligns with your brand.
Update Your Profile: Once your new website is live, update your Google Business Profile accordingly.
Communicate with Customers: Inform customers about the change through emails, social media, or updates on your Business Profile.
Navigating the Transition
While the discontinuation of Google Business Profile websites presents challenges, it also offers an opportunity to enhance your online presence. By taking proactive steps and embracing this change, businesses can ensure a seamless transition and stay ahead in the evolving digital landscape.
