Are you struggling to find new topics for your content marketing strategy? Is writing captivating blog posts and ranking content in search engines becoming a headache for you?
These are the same problems that cause us to spend thousands of dollars a year on tools. What if these problems could be solved for free?
Let’s explore how Google Trends can help you solve these issues.
1. Keyword Research
Tools like SEMrush and MOZ are excellent for keyword research. They provide detailed insights and can help you rank highly on Google’s search engines. They are useful for content planning and optimization, but it’s important to note that the data isn’t always up-to-date.
A keyword with a 1,000/month search volume might seem impressive. However, this doesn’t reflect the monthly fluctuations. The same keyword may get zero searches one month and spike to 800 searches the next.
Don’t disregard SEO platforms. MOZ and SEMrush can still be invaluable tools if you know how to use them. Although they show search volumes, they don’t always tell the complete story.
Google Trends, on the other hand, allows you to see the rise or fall of a topic or phrase, including related searches and their locations. It displays the search traffic and monthly changes for a keyword over a specified period and even predicts future trends.
2. Mine Keyword Gems with Google Trends
Finding the most important keywords can be challenging without proper insights.
Google Trends not only helps in keyword discovery but also offers its suggestions.
For example, you can type “marketing strategy” in the search box. At the bottom-left, you’ll see “Related Topics.” People are also searching for shopping topics and linear trend estimations.
To find related search terms, identify similar search queries.
This information will aid in creating your SEO content.
3. Add Images to Your Blog with Google Trends
Google Trends extends beyond the Google search engine result pages (SERPs) to identify trending topics. It also pulls data from Google Images. Switch from “web search” to “image search” using the drop-down menu.
Some users click on the “images tab” in search results to look for visuals. A business owner might seek data charts, while a consumer might look for different types of pajamas. You can add these images to your blog or article.
4. Build A Content Calendar Around Current and Future Trending Topics
Clusters and pillars, hubs and spokes. These are essential for authority building, regardless of what you call them. To achieve the best results, ensure your topics are relevant.
You can expand on your hubs as you progress.
5. Outshine Your Competitors
Is your competitor more popular than you? Compare brand names to find out. Enter your brand name, click the + Compare tab, and then insert your competitor’s name.
Do you have multiple competitors? Enter them in the next + Compare box to view comparisons.
Google Trends can be used to view search terms associated with brands similar to yours and your competitors.
Are you unsure of your top competitors? Enter your keyword into the search box.
6. Perform Market Research for A New Product/Start-up
Launching a product or business is easier than ever, but keeping it afloat is challenging without market data or a clear understanding of your target market.
Google Trends aids market research by showing insights and patterns about when certain keywords are most popular.
Start with broad terms like features and services, then narrow down to your product or niche. Keep an eye out for Related Topics to spot trending categories or related queries.
Your audience might use different terms to search for your product or service. Use this information in your marketing and website copy to describe your offer.
7. Add Credibility to Your Content
Great content writers back up their claims with data and facts. Google Trends provides this information. Charts and graphs can validate your claims and back up your research.
8. Promote Your Content with an Outreach Strategy
You’ve found popular keywords and created amazing content. After publishing it, the next step is to promote your content with an outreach strategy.
Final Thoughts
Great topic research is key to creating content that converts. Without the right tools and strategy for content marketing, it’s not easy to achieve this.
Google Trends can help you build SEO, thought leadership, or conversions. Use it to determine search volume trends that will guide future content and messaging. Regular updates will keep your content fresh.
Contact Pixel Mint Media, our leading web development agency, to discuss what content strategies we can implement to enhance your search engine success.
