Looking to boost your Instagram visibility and effectively engage your audience? Consider leveraging the potential of Instagram Guides.
Let’s delve into crafting Instagram Guides that captivate your audience and keep them returning for more.
What Are Instagram Guides?
Instagram Guides act as curated collections of Instagram content showcased on your profile.
Similar to blog posts on Instagram, they enable you to organize posts around a specific theme, complete with brief descriptions and calls to action. This feature encourages your audience to take further steps.
Guides can comprise static posts, including reels and images, from any public account. This means you can feature content from your own account, influencers, customers, or partners. With the capability to include up to 30 posts, you can provide comprehensive coverage of a topic or recommendations based on a particular theme.
Moreover, Instagram Guides can be bookmarked, allowing users to save and revisit them regularly. You can also update your guides to ensure your content stays fresh, keeping your audience engaged.
Types of Instagram Guides
Instagram offers three types of guides, each tailored to different content:
Posts Guides: Ideal for storytelling, these guides interweave existing Instagram posts and can serve as comprehensive resources on a specific theme.
Product Guides: Showcase items available in Instagram shops. Each entry features a post with tagged products, simplifying users’ browsing experience and enabling direct purchases through Instagram.
Location Guides: Feature venues, stores, businesses, and other taggable sites on Instagram. These guides are perfect for planning tours and trips.
How to Create an Instagram Guide
Creating an Instagram guide is a straightforward process.
Here’s our step-by-step guide:
Define Your Strategy: Determine your guide’s purpose – whether it’s promoting your e-commerce products, showcasing business locations or partners, or curating user-generated content.
Curate Instagram Content: Gather the content you want to include in your guide, either during the creation process or by saving it to a private collection beforehand.
Build Your Instagram Guide: Access the mobile app, navigate to your profile, tap the plus sign in the upper-right corner, and select ‘Guide’. The type of guide you choose will determine your next steps.
Optimize Your Instagram Guide: Add a title, description, and individual item descriptions. Utilize keywords to enhance your guide’s discoverability.
Share Your Instagram Guide: Save your guide as a draft or click Publish! Promote your guides on other channels to increase visibility.
Update Your Instagram Guide: Regularly update your guides by editing titles, descriptions, or adding/removing items to keep them relevant.
Tips for Curating Top-Performing Instagram Guides
To make your Instagram Guides more effective, consider the following tips:
Create Value for Customers: Ensure your guide content offers maximum value for your followers. Address their questions and challenges, and cater to their needs, whether it’s getting started with your product, store navigation, or advanced tips.
Promote Business or Community Partners: Highlight local businesses and partners in location-based guides to create mini-tours and promote your products in various storefronts.
Produce Gift Guides: Craft guides featuring your products or other brands’ items to streamline shopping, especially for special occasions.
Showcase Social Proof and UGC: Build guides around user-generated content to provide potential customers with insight and social proof.
Instagram Guides are a valuable tool for curating content, offering recommendations, and showcasing partnerships. By utilizing Instagram Guides effectively, you can create content that continuously engages your audience, leading to repeat views and happier customers.
Reach out to the team at Pixelmint Media for the latest social media marketing insights and strategies!
