Background
Junglee Rummy, a prominent online rummy platform, aimed to expand its user base, specifically targeting males aged 25-45 across India who had an interest in automobiles and competition.
Approach
Pixel Mint crafted a comprehensive approach to achieve this goal:
– Contextual Ads: Precisely targeting individuals interested in card games and competition through contextual advertising.
– Native Advertising: Developing native ad campaigns that seamlessly integrated with users’ online experiences.
– Email and SMS Campaigns: Implementing HTML mailers, text mailers, and SMS campaigns to engage potential users.
Contracting
The campaign’s success was evaluated based on the Cost per Registration metric.
Results
Pixel Mint’s strategic efforts yielded impressive results:
– 25,000 Registrations in 1 Month: The campaign successfully delivered 25,000 new app registrations within a single month.
– Average Deposit Ratio (DR) of 7%: Achieving an average DR of 7% highlighted the campaign’s effectiveness in driving registrations and user engagement.
This case study underscores Pixel Mint’s proficiency in user acquisition, particularly in the competitive online gaming sector. By precisely targeting their audience and employing a variety of engagement tactics, Pixel Mint played a pivotal role in Junglee Rummy’s success in expanding its user base and increasing registrations.
