Background
Tanziif is committed to offering prompt and quality cleaning solutions for both commercial and personal spaces. Their focus is on helping clients maintain cleanliness while saving costs. To target an audience mainly consisting of females aged 28 to 54, Tanziif sought to maximize interested leads as conversions.
Solutions
Our approach to addressing Tanziif’s challenge involved several key tactics:
– Streamlined Lead Form: We recommended modifications to the lead form, reducing the number of fields.
– User Form Enhancement: We identified the problem of users struggling to input phone numbers easily. This prompted changes to the user form.
– Bounce Rate Analysis: We closely evaluated bounce rates and accurately identified reasons for frequent drop-offs using Google Analytics funnel, events, segments, behavior, and offline data.
With these solutions, we managed to achieve a 2X increase in lead conversions in just one month. Furthermore, users could fill the form more freely, contributing to a substantial boost in conversion rates from 25% to an impressive 50%.
