Background
MakeMyTrip, a renowned online travel company, sought to effectively engage its target audience of males aged 25-45.
Approach
Pixel Mint designed a powerful strategy to help MakeMyTrip achieve its goals:
– Contextual Ads: Crafting compelling contextual advertisements that resonated with individuals interested in travel and flight bookings.
– Native Advertising: Implementing native advertising campaigns that seamlessly blended into users’ online experiences.
– Email and SMS Campaigns: Engaging potential customers through HTML mailers, text mailers, and SMS campaigns.
Contracting
The campaign’s effectiveness was measured using the Cost per Ticket Sale metric.
Results
Pixel Mint’s strategic approach yielded outstanding results:
– 8% Ticket Booking Rate: The campaign achieved an impressive 8% conversion rate, with users actively booking tickets through the campaign.
– 4,000+ Leads in One Month: Pixel Mint’s strategy generated a substantial 4,000+ leads within a single month, underscoring its ability to effectively captivate MakeMyTrip’s target audience.
This case study demonstrates how Pixel Mint harnessed its potent strategies to engage and convert MakeMyTrip’s travel audience. By leveraging a mix of precisely targeted advertising methods and engagement channels, Pixel Mint played a pivotal role in MakeMyTrip’s success, delivering a significant volume of leads and driving ticket bookings to new heights.
