Background
Fugazee, with its unique streetwear offerings, embarked on a mission to revolutionize the streetwear scene in India. Their approach was unconventional, and they aimed to bring their distinctive styles to the streets of India via the online platform. In their pursuit of digital marketing excellence, Fugazee desired to maximize their digital marketing spends while carefully tracking the user journey to minimize abandonment.
Solutions
We employed a multifaceted approach to address the challenges posed by Fugazee:
– Enhanced E-commerce Funnel: We optimized their e-commerce funnel by adding multiple segments and meticulously analyzing data across various channels and user touchpoints.
– Streamlined Checkout Options: We identified that users were getting overwhelmed by the numerous checkout options. To simplify the process, we recommended reducing the number of checkout options.
The outcome was a substantial 2X reduction in the abandonment rate, shifting it from 62% before optimization to an encouraging 32% post-optimization. This successful endeavor enabled Fugazee to maximize their return on media investment while providing a smoother shopping experience for their customers.
