Background
Expense on Demand (EOD) offers a secure expense management solution available on desktop, Android, and iOS platforms. Their primary goal was to track user journeys resulting from marketing campaigns. As a product centered around market needs, EOD aimed to boost user engagement and was prepared to allocate more resources to digital media advertising if it translated into higher conversion rates.
Solutions
Our approach to addressing EOD’s challenges involved a multifaceted strategy:
– User Engagement Analysis: We meticulously analyzed user engagement with all major landing pages.
– Integration of Data: To understand drop-offs, we seamlessly integrated data from Google Analytics and AdWords.
– Enhanced User Journey: Creating dedicated landing pages for paid campaigns with clear calls to action and user-friendly forms.
With these solutions, we helped EOD achieve a substantial surge in lead conversions, ultimately meeting their objective of enhancing visitor engagement and conversion rates.
