Background
In a market characterized by an upswing in the financial sector, Angel One sought to capitalize on the promising opportunities for their Demat accounts offering. Their target audience comprised individuals in India aged 25 and above with an annual income exceeding 5 lakhs.
Approach
Pixel Mint devised a straightforward and effective strategy to tap into the burgeoning market. The focus was on targeting the working population, particularly those aged 25 to 30, a demographic known for having the highest Customer Lifetime Value (CLV) for Demat account products.
Media
To reach and engage the target audience effectively, the campaign utilized a dual-channel approach, combining Direct Mailers and Banners. These mediums were strategically chosen to maximize the campaign’s reach and impact.
Products
The campaign centered on promoting Angel One’s Demat Account offering. A Demat account is a crucial financial product that allows investors to hold and manage their securities electronically. With the market on an upswing, this offering presented significant opportunities for investors.
The Results
Pixel Mint’s campaign for Angel One delivered remarkable results, highlighting the agency’s ability to harness market dynamics for its clients’ benefit:
– Total Clicks: 250,000 – The campaign generated a substantial number of clicks, demonstrating the high level of interest and engagement from the target audience.
– Total Number of Leads: 35,000 – Pixel Mint effectively captured the attention of 35,000 individuals who expressed interest in Angel One’s Demat Account. This showcased the campaign’s efficacy in lead generation.
– Conversions: 10-15% – Ultimately, the campaign achieved impressive conversions, with a conversion rate ranging from 10% to 15%. This indicated that a significant portion of the engaged audience took meaningful steps toward acquiring Angel One’s Demat Account, aligning with the campaign’s objectives.
In summary, Pixel Mint’s strategic approach, combined with market insights, propelled Angel One’s Demat Account campaign to success. The substantial click-through rate, significant lead generation, and robust conversion rate underscored the campaign’s effectiveness in engaging and converting the target audience. This case study exemplifies Pixel Mint’s capability in delivering campaigns that leverage market dynamics to drive tangible results for its clients.
