Facebook and Instagram to Charge for Verification, following in Twitter’s Footsteps
In the ever-evolving landscape of social media, verification badges have long served as a status symbol, a mark of authenticity, and a tool to combat impersonation. Historically, these blue ticks were awarded to notable public figures, celebrities, brands, and entities based on specific criteria. However, recent developments in the social media world signal a paradigm […]
Upcoming Changes to Google Ads
Google Ads is a powerful tool for businesses, allowing them to increase visibility and reach new customers. Recently, Google announced some upcoming changes that could significantly impact how businesses use Google Ads. These updates are designed to make campaigns more effective and efficient while giving users more control and transparency over their ad budgets. Google […]
Social Media Metrics to Track in 2024
Businesses use social media metrics to track the effectiveness of their strategies and determine their overall impact. These metrics are essential for any business aiming for long-term growth. Tracking social media metrics helps organizations understand the number of people viewing their content and the percentage of profit they make. This insight is vital for […]
Google’s Answer to Chat GPT: A New Era of Conversational AI
In recent years, the field of artificial intelligence has seen rapid advancements, particularly in the realm of conversational AI. One of the most significant developments has been the rise of AI-powered chatbots capable of generating human-like text based on input. OpenAI’s ChatGPT, built on the GPT-3 and GPT-4 architectures, has been a frontrunner in this […]
What are the Best Digital Design Tools?
In the ever-evolving world of digital design, staying updated with the best tools is essential for producing top-notch work. Whether you’re a seasoned designer or just starting, having the right digital design tools in your arsenal can make a significant difference. Here, we dive into some of the best digital design tools available today, categorized […]
PPC Trends for 2024
PPC Trends for 2024: What to Expect and How to Prepare Pay-Per-Click (PPC) advertising is constantly evolving, with new trends and technologies reshaping the landscape every year. As we step into 2024, it’s crucial for marketers to stay ahead of the curve to maximize their PPC campaigns. Here are some of the most significant PPC […]
Top 5 SEO Tips for your E-Commerce Site
In the bustling world of e-commerce, standing out in search engine results is crucial for attracting customers and driving sales. SEO (Search Engine Optimization) is a vital component of any successful e-commerce strategy, helping to enhance your site’s visibility and reach. Here are the top five SEO tips to optimize your e-commerce site and stay […]
Humanising Social Media
It’s hard to pinpoint when it started, but over the past decade, people began to notice a shift in how brands behaved online. There were no established rules for a brand’s tone on social media. For a long time, most companies maintained a distant, cold, advertisement-based, and, most notably, unhuman approach. Gradually, this tone began […]
The Cost of Click Bots and Fake Traffic to Online Advertisers
Clickbots and fake traffic have long been used to cheat the system and steal money from online advertisers. This is a growing trend that has become more sophisticated each year. According to the University of Baltimore, this fraud cost around $35 billion in 2020. This article will discuss how click and traffic bots work, […]
Social Media Do’s and Don’ts
In today’s digital age, social media platforms have become integral to our daily lives, offering a space for connection, self-expression, and information sharing. However, with great power comes great responsibility. Navigating the complex world of social media requires a keen understanding of what is appropriate and what isn’t. Here’s a guide to help you maintain […]
