Adapting to the Modern Search Landscape: Digital PR vs. Manual Link Building
In the ever-evolving realm of digital marketing, staying ahead of the curve is crucial. With search engine algorithms constantly refining their criteria, the strategies employed by agencies like Pixel Mint Media are pivotal in securing online visibility for businesses. Among these strategies, two prominent approaches stand out: Digital PR and Manual Link Building. […]
UNVEILING SEO TRIUMPH: KEY INQUIRIES FOR EFFECTIVE KEYWORD RESEARCH
Keyword research stands as a cornerstone in the realm of search engine optimization (SEO), wielding a profound impact on website visibility and success. By pinpointing the right keywords, you can fine-tune your content and elevate your website’s rankings in search engine results pages (SERPs). However, effective keyword research goes beyond merely identifying trendy keywords. To […]
TikTok Ends its $2 Billion Creator Fund: What Lies Ahead for Content Creators?
TikTok, the dynamic short-form video platform, has made headlines with its recent decision to sunset its $2 billion creator fund, effective December 16th, 2023. Launched in 2020, the fund aimed to financially support content creators whose videos garnered significant views. However, its discontinuation has sparked a range of reactions, with some creators expressing disappointment over […]
Google Consent Mode
The Complete Guide to Google Consent Mode V2: Enhancing Compliance and Performance Google Consent Mode V2 isn’t merely a compliance tool; it’s a strategic asset for digital marketers, particularly those leveraging Google Ads. This latest update is paramount for aligning with GDPR and other data privacy regulations, impacting both website functionality and digital advertising campaign […]
Maximizing Business Potential through Social Listening
Social media has emerged as a potent instrument for businesses, regardless of their size, to connect with their desired customer base effectively. Businesses that employ social listening to observe and scrutinize customer discussions can unveil invaluable insights regarding their customers, aiding in more informed decisions concerning business expansion. Understanding what customers express about your brand, […]
A COMPREHENSIVE BEGINNER’S GUIDE TO MARKETING STRATEGIES
The foundation of business success often hinges on effective marketing efforts, yet for newcomers to the field, diving in can feel overwhelming and daunting. A robust grasp of marketing fundamentals is paramount for any business venture. In this guide, we’ll outline key concepts in marketing strategy and explore diverse approaches to aid you in formulating […]
THE CURRENT LANDSCAPE OF ARTIFICAL INTELLIGENCE IN INFLUENCER MARKETING
In recent years, influencer marketing has surged in popularity, becoming a cornerstone strategy for brands to engage with their target audiences effectively. Social media influencers wield significant influence over consumer opinions and purchasing decisions, prompting brands to leverage their reach and credibility. As the landscape of influencer marketing continues to evolve, artificial intelligence (AI) has […]
TWITTER ROUND UP: DECEMBER VOICES IN SEM
Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites with the intent to increase search visibility through paid advertising. Tools like Google Adwords or Bing Ads are popular paid services offering pay per […]
YOUTUBE TO PILOT INNOVATIVE GENERATIVE AI FUNCTIONALITY
In a recent announcement, YouTube revealed its plans to launch these AI-driven features. Subscribers to the premium package will soon have access to a cutting-edge conversational tool powered by AI. This tool will assist users in navigating YouTube content more effectively by providing answers to queries and recommending relevant content. Additionally, users will be able […]
GOOGLE TO DISCONTINUE WEBSITES CREATED VIA GOOGLE BUSINESS PROFILES
Google recently announced a significant change that will affect many small businesses: starting March 1st, 2024, the free websites created through Google Business Profiles will be phased out. Instead, visitors will be redirected to their respective Business Profiles until June 10th, 2024, after which the sites will display a “page not found” error. This move […]
